The Next Wave: Up-and-Coming Fashion Brands You Need to Know in 2025
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Fashion doesn’t stand still — it evolves, reinvents, and constantly ushers in fresh energy. If you’ve been living in your Joah Brown hoodie or rocking your Talentless set, you’re probably wondering what’s next. We’ve rounded up the up-and-coming fashion brands making serious noise in 2025 — from minimal luxe streetwear to vacation-ready chic.
These are the labels worth watching (and wearing) now.
Minimal Luxe Streetwear & Athleisure
- Miaou – Known for its sexy corsets and sleek silhouettes, Miaou has become a celebrity staple. Expect bold prints, mesh textures, and pieces that walk the line between going-out and staying-in.
- Leset – If you love a curated uniform, Leset nails it. Think pared-back lounge and knit sets that feel elevated enough to wear anywhere.
- Aya Muse – This LA-based label focuses on sustainability without sacrificing edge. It’s all about sculptural dresses, cut-outs, and eco-friendly fabrics.
- Wardrobe.NYC – The epitome of “quiet luxury.” Each drop is a capsule wardrobe designed for everyday wear with a designer touch.
Resort & Effortless Chic
- With Jéan – This Aussie brand has become a cult favorite for its flirty dresses, structured tops, and Instagram-worthy prints.
- Djerf Avenue – Founded by Matilda Djerf, this Scandinavian label has blown up on TikTok with its timeless, minimal everyday pieces.
- Christopher Esber – Architectural tailoring and signature cut-outs define this brand. Perfect if you want something daring yet refined for your next trip.
- Naked Wardrobe – Luxe basics with body-hugging fits that don’t break the bank. Great for mixing into a capsule closet.
Edgy & Directional
- ERL – Venice Beach vibes collide with high fashion. ERL is playful, colorful, and already making waves on the runway.
- Ottolinger – Berlin-based designers known for their experimental, deconstructed approach. Think distressed knits and futuristic silhouettes.
- Baja East – Genderless luxury with an emphasis on prints, cozy textures, and relaxed silhouettes.
- Dion Lee – Sharp tailoring, corsetry details, and futuristic layering. Already a favorite among the style-obsessed.
Ones to Watch
- Parade – Inclusive, bold, and playful basics that started in underwear and are now expanding into everyday essentials.
- Hanifa – Known for vibrant knitwear and bold ready-to-wear collections, Hanifa blends innovation with wearability.
- I.Am.Gia – Affordable streetwear with an edgy, Gen Z-driven aesthetic.
- Sami Miro Vintage – Sustainable reconstructed vintage, with fans like Bella Hadid and Kylie Jenner. Expect one-of-a-kind reimagined denim and tops.
Why These Brands Matter
Each of these labels reflects the larger fashion shift happening right now:
- Comfort meets edge – streetwear and loungewear are still dominating, but now with a luxe spin.
- Sustainability + individuality – more designers are reworking vintage or choosing eco-friendly production.
- Social-media first influence – brands like Djerf Avenue and Parade are built on community hype, proving TikTok and Instagram are today’s runways.
If Joah Brown and Talentless have been your go-tos, these brands are the natural next step.
