Emily Ratajkowski and the Gucci Giglio: A Brand Initiative That Feels Bigger Than a Campaign
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Gucci has always known how to make a handbag feel like more than an accessory. But with the Gucci Giglio, the House seems to be doing something more strategic: reconnecting product, heritage, and cultural relevance in a way that feels sharp, intentional, and incredibly well timed. The bag itself was introduced as part of Gucci […]